Porvenir · SEO for Jewellers & Jewellery Brands
Website Redesign Hurt Our SEO
for
Jewellers & Jewellery Brands.
Traffic dropped right after the new site launched, and it hasn't recovered.
Fixed for jewellers & jewellery brands. Jewellers who rank for engagement ring, bespoke jewellery, and local search terms win the highest-value customers before any competitor is considered.
Signs jewellers & jewellery brands recognise
Does this sound
familiar?
Why this hits jewellers & jewellery brands hardest
Sector-specific
pressure points.
Hatton Garden directories and product aggregators dominating jewellery search results
Not ranking for bespoke jewellery, engagement ring, and specific gemstone searches
Brand not communicating craftsmanship, heritage, and luxury positioning
Online store not optimised for product and category SEO
Our approach
How we fix it
for jewellers & jewellery brands.
Pre/Post-Launch Audit
We compare the old and new site structures to identify exactly what changed and what got lost in the process.
Redirect Remediation
We fix missing or incorrect redirects immediately, since this is usually the single biggest driver of post-launch traffic loss.
Content & Metadata Restoration
We restore or rebuild content, metadata, and schema that existed on the previous site but was lost in the redesign.
Recovery Monitoring
We monitor Search Console and rankings closely to confirm recovery and catch any remaining issues.
What jewellers & jewellery brands gain
Real outcomes.
Redirect and crawl errors identified and fixed
Lost content and metadata restored or properly rebuilt
A clear recovery trajectory tracked in Search Console
FAQ
Common questions.
Do you specifically fix website redesign hurt our seo for jewellers & jewellery brands?
Yes. We understand the specific commercial context jewellers & jewellery brands operate in, and we apply that context directly to how we fix website redesign hurt our seo.
What causes website redesign hurt our seo for a jeweller?
Missing or incorrect 301 redirects from old URLs to new ones These issues tend to compound for jewellers & jewellery brands because of hatton garden directories and product aggregators dominating jewellery search results.
How quickly can you fix website redesign hurt our seo for our jeweller?
Most engagements addressing website redesign hurt our seo for jewellers & jewellery brands show measurable movement within 30–60 days, with the full fix delivered over 4–10 weeks depending on scope.
What results should a jeweller expect?
Redirect and crawl errors identified and fixed Lost content and metadata restored or properly rebuilt
Do you work with jewellers & jewellery brands outside our home market?
Yes - we work with jewellers & jewellery brands across North America, the UK, UAE, Europe, and Asia Pacific, delivered fully remotely.
Explore more
Related pages.
Other Problems We Solve for Jewellers & Jewellery Brands
Website Redesign Hurt Our SEO for Jewellers & Jewellery Brands
Ready to fix
this for your jeweller?
Book a discovery call. No pitch, no pressure - just a focused conversation about where you are and where you want to be.