SEO

Website Redesign Hurt Our SEO

Traffic dropped right after the new site launched, and it hasn't recovered.

A redesign that hurts SEO almost always comes down to lost redirects, changed URL structure, or removed content that was previously ranking. This is fixable, and the fix is usually faster than most teams expect once the specific losses are identified.

Sound Familiar?

Signs you're dealing with this.

Organic traffic dropped sharply right after a recent site launch

Previously ranking pages now 404 or redirect incorrectly

Search Console shows a spike in crawl errors since the relaunch

Rankings for previously strong keywords have disappeared entirely

Root Causes

Why this actually happens.

01Missing or incorrect 301 redirects from old URLs to new ones
02Content that existed on the old site being cut or significantly altered in the redesign
03Changed site structure or internal linking confusing crawlers post-launch
04Metadata, headings, or schema markup lost in the rebuild

Our Approach

How we fix it.

Pre/Post-Launch Audit

We compare the old and new site structures to identify exactly what changed and what got lost in the process.

Redirect Remediation

We fix missing or incorrect redirects immediately, since this is usually the single biggest driver of post-launch traffic loss.

Content & Metadata Restoration

We restore or rebuild content, metadata, and schema that existed on the previous site but was lost in the redesign.

Recovery Monitoring

We monitor Search Console and rankings closely to confirm recovery and catch any remaining issues.

What You Get

The outcome we're working toward.

Redirect and crawl errors identified and fixed
Lost content and metadata restored or properly rebuilt
A clear recovery trajectory tracked in Search Console

FAQ

Common questions.

How long does it take to recover SEO after a bad redesign?

Once redirects and technical issues are fixed, most sites see meaningful recovery within 4 to 8 weeks, though full recovery to previous rankings can take longer depending on how much content or authority was lost.

Explore more

Related pages.

Website Redesign Hurt Our SEO by Industry

Let's talk about your situation.

Tell us what's happening. We'll give you an honest read on the likely cause and what it would take to fix, before you commit to anything.

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