Engineering
Website Can't Handle Traffic Spikes
Right when a launch or press hit sends traffic your way, the site falls over.
A site that can't handle traffic spikes is usually built on infrastructure or an architecture that wasn't designed to scale elastically. Fixing this before your next big moment protects the exact traffic you worked hardest to earn.
Sound Familiar?
Signs you're dealing with this.
Root Causes
Why this actually happens.
- 01Hosting infrastructure without auto-scaling or adequate headroom
- 02Unoptimised database queries or assets that buckle under concurrent load
- 03No caching or CDN strategy absorbing traffic spikes before they hit the origin server
Our Approach
How we fix it.
01
Load & Infrastructure Audit
We review your current hosting, architecture, and past incident data to find exactly where the system breaks under load.
02
Scalability Fixes
We implement caching, CDN, and infrastructure changes so traffic spikes get absorbed rather than crashing the origin.
03
Load Testing
We load-test the fixes against realistic spike scenarios before you rely on them for a real launch.
04
Launch-Day Readiness
We can be on standby for high-stakes launches to monitor and respond in real time if anything unexpected happens.
What You Get
The outcome we're working toward.
- A site that stays up and fast during traffic spikes
- Infrastructure that scales elastically rather than requiring manual intervention
- Confidence to run high-traffic campaigns without dreading the outcome
FAQ
Common questions.
Do we need to migrate hosting providers to fix this?
Not always. Often the fix is architectural - caching, CDN configuration, and query optimisation - rather than requiring a full hosting migration, though we'll recommend a migration if the current provider is genuinely the limiting factor.
Explore more
Related pages.
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Ready to fix this?
Let's talk about your situation.
Tell us what's happening. We'll give you an honest read on the likely cause and what it would take to fix, before you commit to anything.