Marketing
Poor Email Open and Click Rates
You're sending emails. Almost nobody is opening or clicking through.
Low email engagement usually comes down to list quality, subject lines, sender reputation, or timing - often more than one at once. Fixing it protects both engagement and deliverability going forward.
Sound Familiar?
Signs you're dealing with this.
Root Causes
Why this actually happens.
- 01An unengaged or poorly segmented list being emailed as one audience
- 02Weak subject lines or sender reputation issues hurting deliverability
- 03Content that doesn't match what subscribers actually signed up for
- 04No testing or optimisation of send times, subject lines, or content
Our Approach
How we fix it.
01
Deliverability & List Audit
We check sender reputation, authentication setup, and list health, since a deliverability problem masks any content fix you make.
02
Segmentation Fix
We rebuild segmentation so emails go to the right subscribers with relevant content, rather than one blast to everyone.
03
Content & Subject Line Testing
We test subject lines, send times, and content formats systematically rather than guessing what works.
04
Track & Iterate
We monitor open, click, and unsubscribe rates over time and keep refining based on what the data shows.
What You Get
The outcome we're working toward.
- Improved email deliverability and sender reputation
- Higher open and click-through rates from better-segmented sends
- A repeatable testing process for ongoing improvement
FAQ
Common questions.
Could our emails be going to spam without us knowing?
Yes, this is more common than most teams realise. We check authentication (SPF, DKIM, DMARC) and sender reputation as a first step, since no amount of content improvement fixes a deliverability problem.
Explore more
Related pages.
Poor Email Open and Click Rates by Industry
- Poor Email Open and Click Rates for Private Equity & Venture Capital Firms
- Poor Email Open and Click Rates for Hedge Funds & Asset Management Firms
- Poor Email Open and Click Rates for Family Offices
- Poor Email Open and Click Rates for Corporate & Commercial Law Firms
- Poor Email Open and Click Rates for Investment Banks & Advisory Firms
- Poor Email Open and Click Rates for Management Consulting Firms
Ready to fix this?
Let's talk about your situation.
Tell us what's happening. We'll give you an honest read on the likely cause and what it would take to fix, before you commit to anything.