Product-Led Growth
for
Roofers & Roofing Companies.

PLG audit — reviewing current activation rates, time-to-value, viral coefficients, and expansion revenue mechanics

Onboarding redesign — mapping the ideal activation path and removing every friction point between signup and first value moment

Viral loop design — identifying and building the in-product sharing, referral, and collaboration mechanics that generate organic acquisition

Expansion strategy — designing the upgrade triggers, usage limits, and team collaboration features that drive revenue expansion from existing users

Higher activation rates from an onboarding flow designed around the specific moment users experience product value

A documented viral coefficient improvement from referral and collaboration mechanics built directly into the product experience

Reduced CAC over time as a growing percentage of new users arrive through product-led virality rather than paid acquisition